Adobe warned Analytics customers that an ingestion bug caused data from some organisations to appear in the analytics instances of others for about one day, the company said on its status page. The incident began on September 17, 2025 at 12:20 UTC after a performance optimisation change introduced a fault in Analytics Edge data collection, Adobe said.
Adobe’s status entry said the flaw led to errant values appearing in Analysis Workspace reports and that engineering teams were working to cleanse impacted datasets. The company reverted the change on September 18 at 11:00 UTC and said the incident was not caused by malicious activity or a cybersecurity incident.
The bug affected multiple Analytics services including Data Collection, Media Processing, Customer Attributes and reporting applications, Adobe said. Because many products ingest Adobe Analytics data, other offerings such as Customer Journey Analytics, Real‑Time CDP and Adobe Journey Optimizer also showed impacted data, according to the article.
A private customer advisory stated that fields in some records were overwritten with values from other customers’ data streams. Adobe told customers the issue impacted approximately 3–5% of collected data and that corrupted rows were found in Data Feeds, Live Stream, scheduled reports and other integrations; the advisory instructed customers to delete or purge any data received between September 17, 12:20 UTC and September 18, 11:00 UTC and to remove potentially impacted data from backups and downstream environments, the article said.
Customers do not always follow Adobe’s policies against collecting personal data through Analytics. An Analytics consultant said that data from one company could include sensitive items such as email addresses, session hashes and on‑site search data, and another customer warned the exposure could raise risks under laws including the VPPA, CPPA and GDPR.
Adobe said it is continuing to clean up impacted datasets and will notify customers when the platform can be used again for valid reporting.