The European Union is preparing to dial back certain provisions of the General Data Protection Regulation (GDPR), responding to widespread calls for regulatory relief from businesses, particularly small and medium-sized enterprises (SMEs). The proposal is expected to be presented by the European Commission in the coming weeks, as part of broader efforts led by Commission President Ursula von der Leyen to reduce red tape and enhance the pro-business environment in the EU. The [report by Politico](https://www.politico.eu/article/eu-gdpr-privacy-law-europe-president-ursula-von-der-leyen/) highlights that these changes are aimed at allowing European businesses to better compete with their counterparts in the U.S., China, and beyond.
Since its introduction in 2018, the GDPR has imposed stringent rules on the processing of personal data and the management of user rights, which, while enhancing data protection, has caused considerable compliance challenges and costs for businesses. Notably, Denmark’s Digital Minister Caroline Stage Olsen underscored the need for practical regulation that could ease compliance burdens, emphasizing that “we don’t need to regulate in a stupid way.”
Moreover, Justice Commissioner Michael McGrath has acknowledged the necessity of the revision, stating that the review uncovered the need for additional support for companies, particularly SMEs, struggling with the complexities of the regulations. The anticipated proposal to streamline GDPR is now due to be released on May 21, slightly later than originally scheduled.
Experts like Dr. Ilia Kolochenko, CEO at ImmuniWeb, express that the anticipated changes are long overdue. He notes a significant level of dissatisfaction with the current GDPR framework and emphasizes that many individuals feel their data protection is not adequately enhanced. Kolochenko criticizes common practices such as “cookie fatigue” and highlights the rise in data breaches, suggesting that the inconsistencies in enforcement across EU member states contribute to a challenging business environment. He advocates for a revision that ultimately benefits both SMEs and consumer protection.