German sportswear giant Adidas has revealed a data breach following a successful cyberattack on a third-party customer service provider, compromising the personal data of some customers. In a statement, the company indicated that it became aware of unauthorized access to certain consumer data and has since taken swift action to mitigate the situation.
According to Adidas, the breach does not involve payment-related information or passwords, as the attackers only had access to contact information. The company emphasized its commitment to consumer privacy and security, and expressed regret over any potential inconvenience caused to affected customers.
Adidas has initiated a comprehensive investigation into the breach involving leading information security experts and is in the process of notifying relevant authorities, as well as informing potentially impacted consumers. The specific details surrounding the incident remain unclear, including the identity of the affected service provider and the overall number of customers impacted.
This incident follows a series of data breaches reported by Adidas in recent months, including separate incidents affecting customers in Turkey and South Korea, where personal information such as names, email addresses, phone numbers, and birthdates were compromised. Notably, this is not the first time Adidas faced a data breach; in June 2018, the company disclosed another significant security event in which contact information and encrypted passwords of millions of customers were stolen.